Page 3 - Al-Rashed Newsletter Sept 19
P. 3

SHIPPING WORLD
                                              SHIPPING CONTAINER FOOD HALL


                                              BRINGS NEW BUSINESS TO


                                              CALIFORNIA TOWN


                                              Architecture, urbanism and landscape-design firm, Studio One Eleven recently
                                              completed an innovative commercial real estate project, transforming discarded
                                                shipping containers into a robust al-fresco food hall in downtown Bellflower,

                                              California. Bellflower is considered a “first-ring” suburb of Los Angeles, and early
                                              findings indicate that the project has spurred revitalization efforts in the area.
                                              Made from 14 repurposed shipping containers, SteelCraft Bellflower offers 15,000
                                              square feet of dining, drinking and social space. Studio One Eleven positioned the
                                              cargo containers around a central courtyard with a curated offering of vendors. “We
                                              designed SteelCraft Bellflower for local, independent vendors to generate cohesion
                                              in the core of an existing community,” says Studio One Eleven Senior
                                              Principal Michael Bohn, AIA. “Repurposing containers not only creates a sustainable
                                              and cost-effective development, it also creates an energetic sense of place not
                                              equaled by all-new construction. As with all of our cargo environments, we designed
                                              SteelCraft Bellflower to be a place for the community to eat, drink and be together.”

                                              The project averages 1,500 customers a day.The food hall attracts 500-600 people,
                                              per night, on weekends.The number of visitors to downtown Bellflower has more
                                              than doubled (based on parking usage).The food hall is attracting visitors from
                                              outside of Bellflower (1/3 from Bellflower, 1/3 from Cerritos and 1/3 from
                                              Lakewood).All tenants have reported they are significantly exceeding initial sales
                                              expectations. For example, Ten Mile Brewery added another crew shift to meet
                                              customer demand.












































                                                                             Source:https://www.forbes.com/sites/juliabrenner/2019/09/18/shipping-container-food-hall-brings-new-business-to-california-town/#26f576677f20
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